3,000 Chinese cars burned for 20 days and finally sank into the Pacific Ocean. The blazing flames could not stop the trend of going to sea, but burned even more. From January to May, China exported 2.83 million cars, an increase of 16% year-on-year. In Europe, Chinese cars have doubled their market share; in Russia, they have gone to great lengths to gain more market share; and in South East Asia, the form of factory building is all the rage. Rapid growth has already caused anxiety among foreigners, just like the price war that has arisen at home, where Chinese cars are both ice and fire overseas.   According to foreign media reports, a cargo ship loaded with 3,000 Chinese cars from Yantai, China, has been bound for Lazaro Cárdenas Port in Mexico since the end of May. The journey was supposed to take more than half a month, but it suddenly caught fire halfway, and 3,000 cars burned for 20 days before finally sinking to the bottom of the Pacific Ocean.  The fire in the sky drove away the enthusiasm that could not go to sea. According to the data of the Passenger Federation, the top ten countries in China's total automobile exports from January to May this year, Mexico was far ahead with 239,709 vehicles, followed by the United Arab Emirates, Russia, Brazil, Belgium, Australia, Saudi Arabia, the United Kingdom, the Philippines, and Turkey. Mexico accounts for a sufficient share of Chinese cars going overseas, but Mexico is not the future of Chinese cars going overseas. In terms of China's total exports of new energy vehicles from January to May, Belgium leads, followed by Brazil, followed by Mexico.

  According to two people familiar with the matter, Stellantis, the world's fourth-largest automaker, is considering various options, including a possible sale of its troubled luxury brand Maserati, in an effort to streamline its sprawling product line that encompasses 14 brands.   These discussions about Maserati's future began long before Stellantis' new CEO Antonio Filosa took over, when the group was helmed by Chairperson John Elkann.   One of Mr. Elkann's top priorities in selecting a new CEO candidate was the viability of the Franco-Italian joint venture's 14 brands, including Chrysler, Peugeot, Jeep and Alpha Coefficient Romeo.   In early April, Stellantis hired McKinsey, a consultancy, to analyse the impact of US tariffs on Maserati and alpha coefficient Romeo and assess their future strategies. Stellantis said at the time that it was "fully committed to both brands". However, two sources told Reuters that one of the options McKinsey is evaluating for Stellantis includes divesting its only luxury brand, Maserati, speaking on condition of anonymity because they were not authorized to discuss the matter publicly. One of the people said Stellantis was gradually realising that it had too many brands, making it difficult to devote sufficient resources to each one. "The company needs to'set priorities'," the person said. A second source said that while Stellantis had not authorised McKinsey to find a buyer for Maserati, its advisers were tasked with assessing "all possible options", including a potential sale, saying anything was possible. A Stellantis spokesperson said: "Maserati i

On June 20, Reuters just reported that due to Maserati's operational difficulties, Stellantis, the world's fourth-largest automaker, is considering selling this luxury brand.   Insiders revealed that the future of Maserati had already been discussed before the appointment of the new CEO, Antonio Filosa, last month. At that time, the group was still under the leadership of the chairman, John Elkann.   Elkann is said to have made sustainability a priority for the French-Italian joint venture's 14 brands (including Chrysler, Peugeot, Jeep and α coefficient Romeo) when interviewing CEO candidates. Reuters pointed out that as the world's fourth largest automaker, Stellantis, along with other European automakers, is also facing high US import tariffs and is struggling in a fierce competition with Chinese automakers.   In early April this year, Stellantis hired McKinsey consultants to evaluate the impact of US tariffs on Maserati and alpha coefficient Romeo, at which time the group made a clear commitment to fully support the two brands.   Sources told Reuters that among the plans currently provided by McKinsey to Stellantis, there is a potential option to sell Maserati, its only luxury brand. However, the evaluation work is still in the early stages, and it is uncertain whether this sales plan can be successfully implemented.   In response to this matter, a Stellantis spokesperson told Reuters, "It needs to be clarified that Maserati is not for sale"; McKinsey declined to comment.   The former CEO, Carlos Tavares, resigned in December last year due to poor performance in the US market.

1. The current situation of sales decline: the global market "stall   As a benchmark company in the electric vehicle industry, Tesla is facing unprecedented market challenges. According to the latest data from the China Federation of Passengers, Tesla's wholesale sales in China in May were only 61,662 vehicles, down 15% year-on-year. This is the eighth consecutive month of sales decline. What's more serious is that this trend is spreading from the Chinese market to the world:   The European market is also not optimistic: the United Kingdom, Germany, France, and Italy have all experienced cliff-like declines to varying degrees. Tesla showrooms that used to queue up for test drives are now crowded, and some stores even shorten business hours to cut costs.   US: Tesla's market share in California shrank seriously in the first quarter of this year. As its base, the decline in sales is of symbolic significance - not only reflects the erosion of market share, but also exposes the decline of brand appeal. 2. Analysis of the deeper reasons for the decline in sales (1) Product iteration lag: the main models enter the "end of life cycle"   Industry experts point out that Tesla's current product line structure is one of the core factors for the decline in sales. Model 3 and Model Y, as their sales pillars, have almost entered the end of the product lifecycle (usually the product cycle of electric vehicles is 5-7 years). Although Tesla maintains some competitiveness through software upgrades (such as FSD function iteration), the stagnation of innovation at the hardware level (such as cruising range, interior desig

  According to the foreign media "Autocar" magazine, Audi global CEO Autonavi (Gernot Döllner) said in an interview that Audi has reversed the decision to stop producing internal combustion engines in 2033 and will continue to produce gasoline vehicles until around 2035, or even longer. In addition, Autonavi (Gernot Döllner) also revealed that the A1 and Q2 will be eliminated and there will be no successor models, ensuring Audi's luxury positioning. In the future, the A3 and Q3 will become entry-level models, the A8 will be the flagship of the sedan series, and the Q7, Q8 and the rumored Q9 will be the top models of the SUV series. At the same time, Audi will also develop new electric vehicles, including the pure electric A3, which will be unveiled next year.In 2021, Audi announced that it would stop developing new fuel vehicles and would not launch new fuel vehicles after 2026. According to the news announced at that time, Audi will only launch new models with pure electric power in the global market in 2026, and stop producing new gasoline, diesel and hybrid vehicles, but new models launched before 2026 will continue to be produced and sold. By 2033, Audi will accelerate the transition to electrification, phase out the production of internal combustion engines, and achieve zero emissions by 2050 at the latest.  However, the CEO of Audi at the time was Markus Duesmann. Markus Duesmann officially became Chairperson and CEO of Audi on April 1, 2020. During his tenure, he led Audi's electric tra

  While Chinese new energy vehicles are engaged in a fierce price war, it seems that the other side of the world is following a completely different script, as new energy vehicles are gradually being abandoned in the European and American markets. On June 18, Gernot Döllner, the global CEO of Audi, confirmed in an interview with the media that the plan formulated by the previous management has been overturned. Audi has withdrawn its original plan to stop developing and selling internal combustion engine vehicles in 2033, and currently no clear termination timeline is set. According to the original plan, Audi was to launch its last batch of fuel - powered vehicles globally in 2026 and achieve full electrification in 2033.European car companies collectively withdrawing from the pure electric marketFerrari, the absolute star brand of the fuel age, originally planned to unveil its first electric car in three phases starting in October this year, and finally make a global debut next spring, with the first customer deliveries scheduled for October 2026. But according to Reuters, due to the lack of demand for high-performance luxury electric models, Ferrari's second pure electric vehicle originally planned for 2026 has been delayed until 2028 at the earliest. This is the second time Ferrari has delayed the launch of this pure electric model. It was initially delayed by a year, and now it will wait until 2028 at the earliest. According to insiders, the delay is mainly due to Ferrari's internal belief that the current demand for high-performance electric vehicles is "zero".

Information Summary Volkswagen makes its debut of the L4 - level self - driving vehicle ID.Buzz AD, which will be commercially available in Europe and America in 2026. The B2B model directly supplies the fleet, and signs 10,000 orders with Uber to reduce operating costs. Billions of euros have been invested heavily, with the goal of producing 100,000 vehicles annually, and the profit margin is expected to reach double digits. In 2035, the global autonomous driving market may exceed 450 billion euros, and Europe faces regulatory challenges. Main Text Volkswagen Group launched its first fully autonomous driving mass - produced model, the ID.Buzz AD, globally in Hamburg on Tuesday evening, marking the group's official entry into the core battlefield of future mobility. According to the plan, this autonomous driving taxi will be put into commercial operation in the European and US markets starting from 2026. As a strategic transformation move of the Wolfsburg - based automotive giant, Volkswagen is investing billions of euros to lay out a new business model. Oliver Blume, the Chief Executive Officer, declared at the launch event: "This move will push Volkswagen to rank among the leaders in the global hundred - billion - euro growth market." The strategic t

  The report by the International Council on Clean Transportation (ICCT) shows that China leads the global zero - emission vehicle (ZEV) market and has outstanding performance in the field of electric vehicles. Nowadays, China's annual sales of electric vehicles exceed 11 million, accounting for more than half of the global total. This achievement is attributed to the strong domestic market demand and the precise export policies of Chinese manufacturers. This year, the monthly sales of electric vehicles exceeded 1 million for the first time.  Chinese carmakers occupy the top five in terms of coverage of zero-emission vehicle categories and five of the top six in terms of the share of electric vehicle sales, according to ICCT data. Geely, SAIC and other companies account for 50% of electric vehicle sales, achieving the original 2025 target a year ahead of schedule. In 2024, BYD's global pure electric vehicle sales surpassed Tesla for the first time. The sales of pure electric vehicles increased by 25% year-on-year, and the combined sales of pure electric vehicles and plug-in hybrid vehicles increased by 47% year-on-year.   BYD and Tesla are both included in the "leader" category of the ICCT rating system. As Chinese carmakers expand in global markets, other leading global carmakers are under urgent pressure to accelerate their transformation or risk losing their competitive advantage, according to the president of ICCT.

On the evening of June 10, Toyota Motor and Daimler Truck announced the finalization of an agreement to complete the merger between Toyota's Hino Motors and Daimler Truck's Mitsubishi Fuso Truck and Bus Corporation by April 2026. As planned, the two sides will jointly establish a new holding company, which is set to pursue a main-board listing on the Tokyo Stock Exchange. The merger of these two giants is expected to impact the competitive landscape of Japan's commercial vehicle sector.The fraud scandal behind the merger of giants  Currently, Toyota holds a 50.11% stake in Hino Motors, while Daimler Truck owns 89.3% of Mitsubishi Fuso Truck and Bus Corporation. Under the agreement, the new holding company formed by Hino and Mitsubishi Fuso will be jointly owned by Toyota and Daimler Truck with 25% each. However, in the voting rights structure, Toyota will hold 19.9% and Daimler Truck 26.7%, meaning Hino will no longer be a subsidiary of Toyota. The new holding company, whose name is yet to be announced, will be headquartered in Tokyo with a total workforce exceeding 40,000. Karl Deppen, the current CEO of Mitsubishi Fuso, will assume the role of CEO for the new entity. Hino and Mitsubishi Fuso will become wholly-owned subsidiaries of the new company. In fact, as early as May 30, 2023, Toyota, Hino, Daimler Truc

What if we can't make cars? The "nation on wheels" almost couldn't build cars... Yes, it's hard to believe that China not only has an enormous auto market but also controls the critical lifelines of the global automotive industry! As the saying goes, you never know until you're tested—and this test has revealed the truth. The production shutdowns at car factories across the Pacific have laid bare our hidden strengths. If there is no reliable channel to obtain certain components and magnets, some automotive suppliers may be unable to produce key auto parts, potentially causing car factories to shut down. Important auto parts familiar to us all, such as automatic transmissions, throttle bodies, alternators, various motors, sensors, speakers, lights, power steering systems, and cameras...   Due to the U.S. insistence on launching trade and tariff wars, it is now finally backfired by

The following are the top ten global automotive news stories for this week (from June 2nd to June 8th, 2025):1. The 2025 Guangdong - Hong Kong - Macao Greater Bay Area Auto Show is being held in full swing: From May 31st to June 8th, the auto show is taking place at the Shenzhen World Exhibition & Convention Center. The auto show has gathered 112 complete vehicle brands, 1039 vehicle models and 50 new car launch events. In the first three days, 450,000 person - times of visitors came to visit. The transaction volume is expected to reach 4 billion yuan. It is expected that the total passenger flow and total transaction volume of this auto show will set new historical records. 2. Xiaomi Auto and "Gran Turismo 7" cooperation: On June 8, 2025, at the 2025 Gran Turismo World Series, Xiaomi and "Gran Turismo" developer Polyphony Digital officially reached a cooperation, and Xiaomi Auto's SU7 Ultra will join "Gran Turismo 7", which is the first Chinese brand model in the history of the series of games.3. Honda and Nissan Plan to Merge: According to Reuters, Honda and Nissan may announce an agreement in June 2025 to explore a merger by establishing a joint holding company. The goal is to reach an agreement in June 2025, and establish and list the holding company in August 2026. At that time, Honda and Nissan will delist.

According to a report by Cankao Xiaoxi Net on June 8, citing a June 4 report by the German website Die Welt, German automakers are increasingly falling behind their Asian competitors. The accounting firm EY analyzed data from the top 20 global automakers in a research report. The report shows that while German automakers saw both sales and profits drop in the first quarter of this year, new competitors from China are showing steady improvements in their operations. According to reports, the combined sales of Germany's three major automakers fell by 2.3%. Only Volkswagen saw a slight sales increase, while BMW and Mercedes-Benz experienced significant sales declines. Profits at all three companies dropped sharply, with a combined decrease of approximately one-third. A similar situation occurred among U.S. automakers, with total sales falling by 2.9% and profits declining by nearly one-third. Asian automakers, particularly those from China, performed significantly better. Chinese automakers saw nearly a 15% increase in sales and an even more striking 66% rise in profits. Growth was particularly strong at BYD and Geely, the parent company of Volvo. Japanese and South Korean automakers also outperformed their European and American counterparts. Overall, five of the world's six most profitable automakers are Asian. Only BMW ranks third with a

In April, FAW-Volkswagen launched an organizational process transformation covering the entire Volkswagen brand system. From structural design to mechanism implementation, it completed systematic adjustments to six major sectors—market, marketing, customer, channels, products, and after-sales—in less than two months. Within a joint venture automaker with more than three decades of management inertia and a nationwide channel network, such rapid adjustment is uncommon. FAW-Volkswagen is now responding to faster market rhythms with greater organizational flexibility. The trigger behind this transformation is clear: in 2026, the Volkswagen brand will simultaneously launch 10 new models in the Chinese market. This time, instead of waiting for product launches to adapt its systems, FAW-Volkswagen has completed strategic preparations in advance, building a collaborative foundation for the next product cycle. In the new system, FAW-Volkswagen has clearly focused on three key objectives: improving market response speed, enhancing customer conversion efficiency, and strengthening product coordination capabilities. To this end, it has restructured its operational framework into "frontline operations, mid-level coordination, and back-end support," redefined seven market functions, and innovatively established a dual-link mechanism. In product management, it has also elevated its op

As of press time, a series of chain reactions have begun to emerge in the automotive industries of countries and regions such as Europe, India, the United States, and Japan. According to recent reports by foreign media, last week China’s newly introduced tracking system for the rare earth magnet industry officially took effect. The system, which requires producers to submit information online such as transaction volumes and customer names, is not only a technological regulatory upgrade but also seen as a clear signal of the long-termization of China’s rare earth export controls—directly impacting the automotive and semiconductor manufacturing industries that heavily rely on Chinese rare earths. As of press time, the automotive industries in countries and regions such as Europe, India, and the United States have begun to experience a series of chain reactions. China implements precise control of rare earths in accordance with the law According to data from the U.S. Geological Survey (USGS) and multiple research institutions, China accounts for nearly 70% of global rare earth production, over 85% of global rare earth ore processing capacity, and more than 90% of global rare earth magnet processing and supply. China's pivotal role in the rare earth supply chain has made it a key bargaining chip in international trade games.

On June 1st, according to foreign media reports, Volvo Cars suspended production at its assembly plant in Ridgeville, South Carolina, due to continued disruptions in the automotive industry supply chain, resulting in shortages of key components. It is reported that the Ridgeville factory produces the pure electric Volvo EX90 and has always been a key pillar of Volvo's electrification strategy in the United States. Foreign media noted that, notably, due to recent trade tensions, the automotive industry is facing the consequences of global supply chain disruptions. Additionally, the U.S. imposition of new tariffs on imported automotive components has led to reduced parts supplies and production delays for multiple manufacturers. As previously reported, in response to the U.S. decision to impose 50% tariffs on goods imported from the EU, Volvo Cars CEO Hakan Samuelsson expressed concern, stating that this could significantly increase purchasing costs for U.S. consumers.

The already bankrupt HiPhi Auto unexpectedly waited for the day of "revival".Recently, EV Electra, an electric vehicle company from Lebanon in the Middle East, established a joint venture with Chinese Express in Jiangsu Yancheng Economic Development Zone. Among them, Chinese Express Jiangsu holds 30.2%, EV Electra holds 69.8%, and the registered capital is about 143 million US dollars.However, the legal representative is no longer Ding Lei, and the CEO of the Lebanese car company, Jihad Mohammad. In addition, the other party has also promised to give overseas purchase orders of not less than 100,000 vehicles or not less than 3 billion US dollars per year in the next three years. If all goes well, Gaohe Automobile will not be far from resuming work and production. It is worth mentioning that if Gaohe Automobile's products are really re-listed, it will also be the first new car-making force in China to "revive". HiPhi Automobile is a brand of luxury intelligent pure electric vehicles under Chinese Express. It was established in 2017 and was known for its high-end design and technological innovation. Its product line includes HiPhi X, HiPhi Y, HiPhi Z and joint model HiPhi A. It focuses on the high-end market of 600,000-800,000 yuan, and some models are even priced close to one million. In early 2024, due to the break of the capital chain, the company announced the suspension of production and operation. Meanwhile, a large number of employees were laid off, and stores were closed. In August of the same year, the parent company, Human Horizons, applied for bankruptcy reorganization, with book liabilit

BMW China's major adjustmentsAccording to a report by Fast Technology, on May 26th, BMW China adjusted the future forecast of its pure electric models to avoid the situation that the price of the new generation of electric vehicles will be lost in the end point market. The adjustment includes lowering the estimate of the pure electric models of the BMW and MINI brands on sale, as well as the new generation of BMW electric vehicles that will be launched in 2026. The estimate of some pure electric models of BMW and MINI has been reduced by more than 20%, which may expose BMW China to claims from some parts suppliers.Audi Q6L e-tron will be pre-soldAccording to the official information from FAW Audi, the 2025 Guangdong-Hong Kong-Macao Greater Bay Area International Auto Show that will open on May 31, FAW Audi will bring a strong product lineup of 10 models to make a major appearance. The pioneer of the new PPC luxury fuel platform - FAW Audi A5L, as well as Audi Q7, Audi SQ7, Audi Q8, Audi RS Q8, Audi A8L, Audi A8L Horch and other models will gather at the booth. As the "Audi + Huawei first car", the Audi Q6L e-tron family will officially start pre-sale.New HongQi Guoyao declaration informationAccording to Autohome, recently, from the latest MIIT catalog, I saw the declaration information of the new Hongqi Guoyao. The vehicle is still equipped with a 4.0T V8 engine, and the maximum power has been increased from 265kW to 410kW (557 horsepower). At the same time,

Tesla suffered a precipitous decline in Europe, presenting an opportunity for Chinese automakers. "In the European market, Chinese electric vehicles are highly likely to replace Tesla." Recently, at the 2025 Tsinghua Wudaokou Global Finance Forum, former Polish Prime Minister Marek Belka stated that Europe has recently discussed many issues regarding Chinese electric vehicles entering the European market. He believes that Chinese electric vehicles have the opportunity to take Tesla's place, as Tesla is also not a European company, so there should be no major problem with such a replacement. Indeed, in recent years, Chinese electric vehicle enterprises have rapidly risen in the European market. Through technological innovation, supply chain integration, and localization strategies, they have gradually expanded their influence and posed challenges to the market positions of some local dominant automakers. And the remarks by the former Polish prime minister further reveal an ongoing transformation: the balance of power in the European electric vehicle (EV) market is shifting.

The South Korean government delegation will visit the United States to hold consultations on tariff work, covering key categories such as automobiles and semiconductors.On May 20, the Ministry of Trade, Industry and Energy of South Korea stated that the government delegation will conduct the second "technical consultation" with the Office of the United States Trade Representative in Washington, D.C., from May 20 to 22 regarding "reciprocal tariffs" and tariff reduction issues for key categories such as steel, automobiles, and semiconductors. The two sides of South Korea and the United States will discuss six core areas including trade balance, non-tariff barriers, economic security, digital trade, rules of origin, and commercial considerations.Honda cuts investment in electrification and adjusts sales targetsOn May 20, Honda released a statement saying that in view of the recent slowdown in the electric vehicle market, Honda adjusted its product launch plan, and expects that the proportion of electric vehicle sales will be lower than the previously announced 30% target by 2030. On the other hand, the current market demand for hybrid vehicles is very high, so Honda will further strengthen its hybrid product line and plan to launch 13 next-generation hybrid models globally in four years from 2027. Honda said that it strives to increase total vehicle sales by more than 3.60 million vehicles by 2030, of which the sales target of hybrid vehicles will increase by 2.20 million. In addition, due to the delay in the establishment of an integrated electric vehicle value chain project in Canada and the adjustment of the construction time of the dedicated electric vehicle factory, Honda decided to reduce the planned investment amount to 7 trillion yen by fiscal year 2031 from the previous 10 trillion yen.Huang Renxun: US ban

  Plush toys have provided comfort and joy for children since they were first introduced more than 140 years ago. Not only are plush toys cute, but they can also be a great way to help your child learn and grow.  A stuffed animal is frequently one of a child's first friends. Children's relationships with their stuffed animals help them learn and grow while having fun. Here are the benefits of having a plush toy in your child's life.  Nissan Motor CEO: Willing to Share Global Production Network with Dongfeng Group  Nissan Motor's CEO, Ivan Espinosa, said that during the business restructuring process, Nissan Motor is willing to share its global production network with its Chinese joint venture partner, Dongfeng Group. Currently, Nissan is collaborating with Dongfeng to develop vehicles, with plans to produce and sell them in China, while also exporting to global markets. Ivan Espinosa emphasized that Nissan Motor not only supports Dongfeng in producing vehicles within China but is also willing to assist Dongfeng in setting up production lines in regions outside of China.   Nissan Motor plans to export Dongfeng Nissan Frontier Pro plug-in hybrid pickup trucks to global markets Ivan Espinosa revealed that Nissan plans to export the Dongfeng Nissan Frontier Pro plug - in hybrid pickup to the global market to replace the discontinued Navara pickup. It is reported that the Navara pickup was previously produced in Spain until Nissan closed its Barcelona plant in 2021. Nissan has said it will introduce products made in China to the European market, but did not specify which products. The N7 all - electric sedan jointly produced by Dongfeng and Nissan in Wuhan is regarded as a potential export model. Plush toys can stimulate your child's imagination as well as provide an opportunity for role play, problem-solvin

With the U.S. imposing a 25% tariff on imported vehicles starting April 3, followed by a 25% tariff on critical components like engines, transmissions, powertrain parts, and electronic components from May 3, the tariff policies led by U.S. President Trump are rapidly becoming a core concern for the entire automotive industry. Global mainstream automakers including General Motors, Ford, Stellantis, Toyota, Honda, and Mercedes-Benz have treated the situation with high alert, one after another lowering or withdrawing their 2025 performance guidelines and issuing advance warnings for profit shrinkage.Automobile companies are on high alert. Facing tariffs, "Detroit's Big Three" have no escape. For example, Ford Motor expects Trump's tariff policies to cause the company a $1.5 billion loss in adjusted EBIT in 2025. Considering the risks posed by tariffs, Ford also withdrew its 2025 performance guidance. The company had previously projected adjusted EBIT of $7 billion to $8.5 billion for 2025. General Motors has also been hit hard, expecting annual profits to decline by $4 billion to $5 billion due to tariffs—nearly three times Ford's projected loss. Paul Jacobson, GM's CFO, noted that $2 billion of the loss stems from vehicle import tariffs, with the rest from component import tariffs. As a result, the company revised its 2025 adjusted EBIT guidance from $10 billion-$15 billion to $10 billion-$12.5 billion.

Although electric vehicles (EVs) did not grow as rapidly as some expected in 2024, global sales have started 2025 with much stronger momentum.   New data shows EV sales are growing at record levels across all major global markets. While this trend is evident, policy changes under the Trump administration—particularly subsidy cuts and new tariff policies—could begin to curb this growth as time progresses.   Recently, EV intelligence research firm Rho Motion reported that global EV (battery electric vehicles + plug-in hybrids) sales reached 1.7 million units in March 2025, with 4.1 million units sold in the first quarter of 2025. Compared to March 2024, the EV market grew by 29% in March 2025, and by 40% compared to February 2025.   This growth is primarily driven by the sustained strong momentum in China and Europe. While growth rates remained flat compared to previous months, geopolitical factors have begun influencing regional performance—especially in North America. Sales in the rest of the world grew by 27% in the first quarter, reaching approximately 300,000 units.   Charles Lester, Data Manager at Rho Motion, commented: "Despite the turbulent landscape, the global EV market showed robust growth in the f

Industry Focus   I. Policy Intensification: Central SOE Restructuring and Anti-Overcompetition Measures At the 2025 China EV 100 Forum, multiple ministries including the National Development and Reform Commission (NDRC) and State-owned Assets Supervision and Administration Commission (SASAC) announced strategic restructurings for central state-owned automakers such as FAW Group, Dongfeng Motor, and Changan Automobile. This initiative aims to integrate R&D, manufacturing, and market resources to create globally competitive automotive conglomerates. Data shows direct NEV investments by the three central SOEs grew 35% year-on-year in 2024, with self-owned brand sales reaching 1.75 million units (+80% YoY). The restructuring represents dual-driven measures to deepen state-owned enterprise reforms and respond to industrial transformation, accelerating core technology breakthroughs through increased industrial concentration.   Addressing long-standing disorderly competition, the NDRC launched a special rectification campaign targeting price wars, false advertising, and local protectionism. The 2024 automotive industry profit margin dropped to 4.3% – below the industrial average – as companies sacrificed profitability for market share, leading to quality safety risks and non-compliant technical standards. The Ministry of Industry and Information Technology (MIIT) revised production access regulations, improved exit mechanisms, and initiated online anti-unfair competition enforcement, shifting the sector from "scale expansion" to "quality-driven" growth.   II. NEV Market Receives New Policy Dividends The Ministry of Commerce expanded the "old-for-new" vehicle replacement policy, allocating 300 billion yuan in 2025 special treasury bond support funds for green intelligent p

European Union imposes countervailing duties on China, electric vehicles export encounter resistance On October 29, 2024, the European Union (EU) Commission released the final ruling of the anti-subsidy investigation into electric vehicles (EVs) imported from China. Starting from October 30, on top of the original 10% tariff, the EU imposed an additional anti-subsidy duty of up to 35.3% on EVs produced in China and exported to the EU market, valid for five years. According to the final ruling document, the EU imposed additional tariffs of 17%, 18.8%, and 35.3% on three sampled enterprises—BYD, Geely, and SAIC Motor, respectively. The rate for other "cooperative companies" was 20.7%, while that for other "non-cooperative companies" was 35.3%. Tesla was subject to a separate 7.8% tariff. Adding the 10% basic customs duty, Chinese-produced EVs exported to the EU may face a maximum total tariff of 45.3%. Since the EU launched the anti-subsidy investigation in October 2023, sales of Chinese-made EVs in Europe have shown declines and fluctuations. It is noteworthy that although the tariff increase has taken effect, this is not the final outcome. Both China and the EU have confirmed that price commitments will continue to be pursued as a solution, and are studying possible minimum price commitments by Chinese producers or investment plans in Europe. Ch